What Design Agency Do Display Packaging Companies Use?

Author Name: Sian Farrant
Publish Date: 2024-01-05

What Design Agencies Mean to Display Packaging Companies

Ever wondered who sprinkles that extra dash of magic on those display packaging boxes that catch your eye? That's where design agencies swoop in! They're like the wizards behind the scenes, custom packaging that's as captivating as a magician's trick. Design agencies are the creative Avengers of the packaging world. They're the ones who turn ordinary boxes into packaging masterpieces. With their arsenal of design software and imagination, they craft packaging that's more exciting than a surprise birthday party.

How Design Agencies and Packaging Companies Tango

Imagine a book, but instead of words, it's all pictures – that's what design agencies do! They tell stories through visuals, making your packaging a compelling narrative. It's like turning your products into superheroes with their very own origin story. Ah, the tango of collaboration! Design agencies and packaging companies team up like Fred Astaire and Ginger Rogers. They dance together to the rhythm of creativity, bouncing ideas back and forth until they've got the perfect choreography for your packaging.

Design Agencies: Where Ideas Take Flight

It's not just about pretty pictures; it's about brainstorming sessions that feel like a rollercoaster ride of ideas! Design agencies sit down with packaging companies, sketching, scribbling, and dreaming up concepts that'll make your packaging stand out in the crowd. Design agencies wield a range of creative tools – from graphic design software to their imaginative minds. They're like a Swiss Army knife of creativity, equipped with everything needed to turn a simple box into a packaging masterpiece.

The Art of Transformation: Bringing Designs to Life

Once the sketches are approved, it's showtime! Design agencies work their magic, transforming sketches into digital designs and prototypes that are so real, you could almost reach out and touch them. It's like turning a pumpkin into a carriage! So, the next time you marvel at a display packaging box that's as eye-catching as a fireworks display, remember, it's not just the packaging company; it's the creative wizards at design agencies waving their wands behind the scenes. They're the unsung heroes turning cardboard into packaging gold!

How to Display Product Facts on Packaging?

Packaging might seem like the quiet hero on the store shelves, but it holds a secret power: information! You know, those tiny details about a product that make you squint your eyes and turn the box around? Yep, those are product facts. They're kind of a big deal because they help us make informed choices and avoid accidentally buying, say, chocolate-covered pickles when we want regular chocolate.

The Art of Displaying Product Facts on Packaging: A Simple Guide

So, how do you slap those facts on a package without making it look like a novel or a jigsaw puzzle? Here’s the lowdown:

1. Get to the Point, Pronto!

Imagine your product is a celebrity arriving at a red carpet event. It needs to make an entrance, but it can’t hog the spotlight for too long. Think of it as speed dating for information – quick and memorable!

2. Font Fandango – Size & Style Matter

Sure, fancy fonts can make you feel like you’re reading a medieval scroll, but they aren’t always legible. Opt for a font that’s easy on the eyes, like the comfy sweatpants of typography. Make it big enough so your grandma doesn’t need a magnifying glass to decipher it.

3. Color Craze – Make It Pop!

Think of your product fact like a unicorn in a field of horses – it needs to stand out. Contrast is your BFF here. If your package is wearing a bright color, go for a contrasting hue for the text. Just don’t make it look like a neon disco party on aisle 7.

4. Space – Give Breathing Room

Ever been in a packed elevator? Claustrophobic, right? Same goes for your product fact! Don’t squish it between other info. Give it some space to stretch its legs. White space is your secret weapon here. It’s like a spa day for text – relaxing and rejuvenating.

5. Picture Perfect – Add Visual Aids

A picture is worth a thousand words, they say. Well, in packaging, it can be worth a thousand product facts! Pair your info with visuals – a smiling face next to “happy customers,” or a stopwatch for “quick and easy.” It’s like a helpful sidekick for your text.

6. Jargon Jail – Keep It Simple

Avoid turning your package into a dictionary. Keep the language simple, like you’re explaining it to a curious cat. Big words might sound impressive, but they can confuse more than enlighten. Unless your product is for rocket scientists or brain surgeons, stick to everyday lingo.

7. Test Drive – Ask a Friend

Before sending your package into the world, give it a test run. Ask a friend or someone who’s not used to your product to take a peek. Remember, packaging is like a first impression – make it count! With these tips, you’ll have your product facts strutting their stuff on the packaging catwalk in no time. And who knows, maybe one day they’ll even get their own fan club!

Why Does Packaging Display All Colors Used for Printing

Ever peeked at a package and noticed a weird collection of colors, like a mini rainbow throwing a party? No, it’s not a secret message from aliens or a modern art experiment gone wrong. Those colorful patches actually serve a purpose – and it’s not just to make your eyes go on an adventure!

Why Packaging Shows All Printing Colors?

You’re printing a masterpiece, maybe a poster for your cat’s birthday party (they deserve it). Printers use different colors to create all the shades of the rainbow and more. CMYK – that’s like the painter’s palette of printing – Cyan, Magenta, Yellow, and Key (which is just fancy talk for black).

The Patchwork Puzzle: Why All the Colors?

Now, here’s the plot twist – printing machines aren’t mind readers. They need instructions, like a recipe for the perfect cake. Those patches of colors on the packaging? They’re like a sneak peek for the printer, saying, “Hey, use this mix of CMYK to get these exact shades!”

Color Control: Making Sure It’s Spot On

Imagine if your favorite yellow turned out looking like a weird shade of mustard – not cool, right? Those colorful patches are like the bossy supervisors making sure the colors play nice and stay true to their original hues.

Avoiding Color Catastrophes: It’s a Safety Net

Ever heard horror stories of someone printing 100 copies of their masterpiece only to find out the colors looked like they went to a bad dye job salon? Those colorful boxes are a safety net, preventing that catastrophe. They give a heads-up before you commit to a big print run.

But Why Show Them Off?

It’s like having your ingredients listed on a menu – transparency! Brands want to show they’re not using magic potions or unicorn tears to get those vibrant colors. It’s their way of saying, “Hey, we’re using legit printing colors, no funny business here!”

The Bottom Line: It’s All About Precision

At the end of the day, those rainbow-colored squares are like the GPS guiding the printer to color paradise. They ensure accuracy, prevent color disasters, and give you a sneak peek into the printing magic that brings those packages to life. So, next time you see that mini rainbow on packaging, give it a nod of appreciation. It’s not just colorful chaos – it’s the unsung hero ensuring your product looks just as fabulous as it promises!

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